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Hardcover Breaking Out: How to Build Influence in a World of Competing Ideas Book
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ISBN: 1422172805

ISBN13: 9781422172803

Breaking Out: How to Build Influence in a World of Competing Ideas

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Format: Hardcover

Condition: Very Good

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Book Overview

How do you gain influence for an idea? In Breaking Out , idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don't Get Fat ), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED,...

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