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Business & Investing Books > Marketing & Sales Books
Hardcover Brands: The New Wealth Creators Book
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ISBN: 0814755992

ISBN13: 9780814755990

Brands: The New Wealth Creators

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From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.
How do legal systems recognize the value of...

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Format: Hardcover

Condition: New

$102.78
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Business Business & Finance Business & Investing Economics Global Industrial International Business Management & Leadership Marketing Product Management

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