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Hardcover Brands: The Logos of the Global Economy Book
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ISBN: 0415251826

ISBN13: 9780415251822

Brands: The Logos of the Global Economy

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Format: Hardcover

Condition: New

$180.00
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Book Overview

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand

Illustrated with many examples, the book argues that brands:...

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Business Business & Investing Economics

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