Brands: The Logos of the Global Economy
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Book Overview
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands:...
Format:Hardcover
Language:English
ISBN:0415251826
ISBN13:9780415251822
Release Date:August 2004
Publisher:Routledge
Length:208 Pages
Weight:1.01 lbs.
Dimensions:0.7" x 6.4" x 9.4"
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