Brands: The Logos of the Global Economy

by Celia Lury

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Book Overview

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand

Illustrated with many examples, the book argues that brands:...

Format:Paperback

Language:English

ISBN:0415251834

ISBN13:9780415251839

Release Date:August 2004

Publisher:Routledge

Length:208 Pages

Weight:0.70 lbs.

Dimensions:0.5" x 6.4" x 9.2"

Related Subjects

Business Business & Investing Economics

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Brands: The Logos of the Global Economy

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