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Business & Investing Books > Marketing & Sales Books
Hardcover Brands Laid Bare: Using Market Research for Evidence-Based Brand Management Book
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ISBN: 0470012838

ISBN13: 9780470012833

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer,... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

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Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Product Management Research Sales Sales & Selling

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