Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

by Kevin Ford and J. Kevin Ford

No Customer Reviews

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By...

Format:Hardcover

Language:English

ISBN:0470012838

ISBN13:9780470012833

Release Date:April 2005

Publisher:Wiley

Length:168 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Product Management Research Sales Sales & Selling

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us