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Business & Investing Books > Marketing & Sales Books
Paperback Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing Book
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ISBN: 0761916970

ISBN13: 9780761916970

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

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Format: Paperback

Condition: New

$142.00
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Book Overview

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing′s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection...

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Business Business & Finance Business & Investing Economics Marketing Research

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