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Paperback Brands and Branding Book
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ISBN: 1473919525

ISBN13: 9781473919525

Brands and Branding

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Recommended

Format: Paperback

Condition: New

$61.69
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Book Overview

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Related Subjects

Business Business & Investing Economics

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