Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

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Containing 90+ case studies including BP, Beyonc , Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1137375353

ISBN13:9781137375353

Release Date:May 2014

Publisher:Palgrave MacMillan

Length:307 Pages

Weight:1.17 lbs.

Dimensions:1.0" x 5.6" x 8.6"

Related Subjects

Business Business & Investing Economics

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Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

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