Branding.com: On-Line Branding for Marketing Success
On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. "Branding.com" reveals why branding is the most important element in any marketing plan and why... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0658003070
ISBN13:9780658003073
Release Date:February 2001
Publisher:McGraw-Hill Companies
Length:285 Pages
Weight:1.45 lbs.
Dimensions:1.0" x 6.3" x 9.3"
Customer Reviews
1 rating
Very organized and well thought out.
Published by Thriftbooks.com User , 23 years ago
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic directions that can help all firms that are interested in establishing their on-line brand. Overall, I'd rate this book as one that any manager involved with internet commerce should have on their bookshelf!
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