Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place

by James Hammond

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A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ""DIY"" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that...

Format:Paperback

Language:English

ISBN:0749450738

ISBN13:9780749450731

Release Date:May 2008

Publisher:Kogan Page

Length:224 Pages

Weight:1.15 lbs.

Dimensions:0.7" x 6.3" x 9.1"

Related Subjects

Business Business & Investing Economics

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Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place

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