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Hardcover Branding with Powerful Stories: The Villains, Victims, and Heroes Model Book
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ISBN: 1440864772

ISBN13: 9781440864773

Branding with Powerful Stories: The Villains, Victims, and Heroes Model

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Format: Hardcover

Condition: Very Good

$26.19
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Book Overview

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to...

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Business Business & Investing Economics

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