Branding with Powerful Stories: The Villains, Victims, and Heroes Model

by Greg Stone and Greg Stone

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Book Overview

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to...

Format:Hardcover

Language:English

ISBN:1440864772

ISBN13:9781440864773

Release Date:December 2018

Publisher:Praeger

Length:224 Pages

Weight:1.20 lbs.

Dimensions:0.9" x 6.2" x 9.4"

Age Range:7 to 17 years

Related Subjects

Business Business & Investing Economics

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Branding with Powerful Stories: The Villains, Victims, and Heroes Model

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