Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

by Paul Temporal

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Book Overview

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and...

Format:Hardcover

Language:English

ISBN:1118756312

ISBN13:9781118756317

Release Date:January 2015

Publisher:Wiley

Length:288 Pages

Weight:1.25 lbs.

Dimensions:0.8" x 7.0" x 9.1"

Related Subjects

Business Business & Investing Economics Political Science Politics & Social Sciences

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Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

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