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Paperback Branding as Communication Book
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ISBN: 1433128039

ISBN13: 9781433128035

Branding as Communication

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Format: Paperback

Condition: New

$91.15
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Book Overview

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

Related Subjects

Art Arts, Music & Photography Business Business & Investing Economics Social Science Social Sciences

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