Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)

By Kevin Lane Keller

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Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.

Format:Hardcover

Language:English

ISBN:0965711420

ISBN13:9780965711425

Release Date:October 2002

Publisher:Marketing Science Institute

Length:86 Pages

Weight:0.55 lbs.

Related Subjects

Business Business & Investing Economics

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Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)

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