Branding Across Borders: A Guide to Global Brand Marketing

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This title addresses how companies can effectively extend and manage their brand and their brand's value - the brand being the name, term, symbol, design or combination therof that identifies a good... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0658009451

ISBN13:9780658009457

Release Date:November 2001

Publisher:McGraw-Hill Companies

Length:232 Pages

Weight:1.27 lbs.

Dimensions:0.9" x 6.2" x 9.3"

Related Subjects

Business Business & Investing Economics

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Branding Across Borders: A Guide to Global Brand Marketing

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