Branding: A Practical Guide to Planning Your Strategy

by Geoffrey Randall

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What separates a brand from a mere product? In this updated and revised new edition of ""Branding: A practical guide to planning your strategy,"" Geoffrey Randall poses this question. Examining leading brands such as Coca-Cola and IBM, he argues that the difference lies in providing a perceived quality and an ability to respond to changes in consumer tastes. The book examines these issues and provides practical help and advice on planning and launching...

Format:Paperback

Language:English

ISBN:0749432810

ISBN13:9780749432812

Release Date:June 2000

Publisher:Kogan Page

Length:184 Pages

Weight:0.68 lbs.

Dimensions:0.5" x 6.0" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Marketing Marketing & Sales

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Branding: A Practical Guide to Planning Your Strategy

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