Branding: A Key Marketing Tool
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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding...
Format:Hardcover
Language:English
ISBN:0333560760
ISBN13:9780333560761
Release Date:November 1991
Publisher:Palgrave MacMillan
Length:220 Pages
Weight:1.11 lbs.
Dimensions:0.6" x 6.1" x 9.2"
Related Subjects
Business Business & Investing Economics Management & Leadership Marketing Marketing & SalesCustomer Reviews
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