Branded Content: The Fateful Merging of Media and Marketing

by Jonathan Hardy

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Book Overview

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.

This ambitious historical, empirical, and theoretical study examines industry practices, policies,...

Format:Paperback

Language:English

ISBN:113819042X

ISBN13:9781138190429

Release Date:August 2021

Publisher:Routledge

Length:282 Pages

Weight:0.91 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Branded Content: The Fateful Merging of Media and Marketing

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