Brand You for Marketing: Real People, Real Choices

This book is supplemental material to compliment Marketing Real People, Real Choices fourth edition by Solomon/Marshall/Stuart. It posits that work has been transformed so that now a person must identify their work skills, analyze the employment market, and sell those work skills to receptive employers. From the book's introduction: "Brand You is a survival kit for navigating this new world. Throughout the book you'll find hands-on activities geared to finding your niche and generating your brand. These activities allow you to "try on" a career option and "wear it" into the future. You'll learn about new trends that will inspire you to search out ground floor opportunities. You'll research the needs of your target market to develop your value proposition. You'll learn how to gain exposure in the marketplace and how to communicate your value. Savvy careerist know that know that communicating how their work benefits the company is not just for the upwardly mobile - it's an essential skill for everyone. The ability to talk about yourself so others understand what you do and appreciate the value of your work separates the successful from the also-rans. The best skills in the world (and the best education) won't do any good if no one knows about them."