Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

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Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.

Now more than ever, brands...

Format:Hardcover

Language:English

ISBN:1138736015

ISBN13:9781138736016

Release Date:May 2017

Publisher:Routledge

Length:214 Pages

Weight:1.16 lbs.

Dimensions:1.0" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

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