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Hardcover Brand vs. Wild: Building Resilient Brands for Harsh Business Environments Book

ISBN: 1138736015

ISBN13: 9781138736016

Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.

Now more than ever, brands...

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Format: Hardcover

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