Brand UX
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The user experience in digital artefacts has been emphasised by professionals in the field and by companies as a factor that adds value to brands, especially in the context of e-commerce. Brands and their attributes, in turn, are determining factors from the outset of this experience. This study sought to verify how this relationship takes place from the point of view of 30 users by analysing the content of semi-structured interviews. The results...
Format:Paperback
Language:English
ISBN:6206915220
ISBN13:9786206915225
Release Date:December 2023
Publisher:Our Knowledge Publishing
Length:64 Pages
Weight:0.23 lbs.
Dimensions:0.1" x 6.0" x 9.0"
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