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Hardcover Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference Book

ISBN: 0071775285

ISBN13: 9780071775281

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference

No brand is immune to crisis.
WILL YOU BE READY?

"A brand isn't just what you say--it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."
--Seth Godin, author of We Are All Weird

"Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely...

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Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

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