Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber

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Book Overview

For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions,...

Format:Paperback

Language:English

ISBN:1632650134

ISBN13:9781632650139

Release Date:April 2016

Publisher:Career Press

Length:288 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 5.3" x 8.2"

Related Subjects

Business Business & Investing Economics Science Science & Math Science & Scientists Science & Technology

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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

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