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Computers & Technology Books > E-Commerce Books
Hardcover Brand Resilience: Managing Risk and Recovery in a High-Speed World Book
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ISBN: 0230111386

ISBN13: 9780230111387

Brand Resilience: Managing Risk and Recovery in a High-Speed World

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Format: Hardcover

Condition: Good

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Book Overview

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media... This description may be from another edition of this product.

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Business Business & Investing Consumer Behavior Economics Management & Leadership Marketing Marketing & Sales Strategic Planning Systems & Planning

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