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Paperback Brand Psychology: Consumer Perceptions, Corporate Reputations Book

ISBN: 0749471735

ISBN13: 9780749471736

Brand Psychology: Consumer Perceptions, Corporate Reputations

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay...

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Format: Paperback

Condition: New

$42.99
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