Brand Premium: How Smart Brands Make More Money

by Nigel Hollis

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Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities...

Format:Hardcover

Language:English

ISBN:1137279915

ISBN13:9781137279910

Release Date:November 2014

Publisher:Palgrave MacMillan

Length:225 Pages

Weight:0.94 lbs.

Dimensions:0.8" x 6.1" x 9.6"

Related Subjects

Business Business & Investing Economics Science Science & Math Science & Scientists Science & Technology

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Brand Premium: How Smart Brands Make More Money

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