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Hardcover Brand Planning for the Pharmaceutical Industry Book

ISBN: 0566085208

ISBN13: 9780566085208

Brand Planning for the Pharmaceutical Industry

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Format: Hardcover

Condition: Very Good

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Book Overview

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice... This description may be from another edition of this product.

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