Brand Planning for the Pharmaceutical Industry

by Janice Maclennan

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Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1138247820

ISBN13:9781138247826

Release Date:September 2016

Publisher:Routledge

Length:176 Pages

Weight:0.97 lbs.

Dimensions:0.4" x 8.3" x 11.7"

Related Subjects

Business Business & Investing Economics Medical Medical Books

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Brand Planning for the Pharmaceutical Industry

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