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Paperback Brand Planning for the Pharmaceutical Industry Book

ISBN: 1138247820

ISBN13: 9781138247826

Brand Planning for the Pharmaceutical Industry

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice... This description may be from another edition of this product.

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Format: Paperback

Condition: New

$69.99
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