Brand New.: The Shape of Brands to Come.

by Wally Olins

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Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving...

Format:Paperback

Language:English

ISBN:050029139X

ISBN13:9780500291399

Release Date:April 2014

Publisher:Thames & Hudson

Length:200 Pages

Weight:1.45 lbs.

Dimensions:0.8" x 7.2" x 9.2"

Related Subjects

Business Business & Investing

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Brand New.: The Shape of Brands to Come.

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