Brand New China: Advertising, Media, and Commercial Culture

by Jing Wang

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Book Overview

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Brand New China offers a detailed, penetrating,...

Format:Paperback

Language:English

ISBN:0674047087

ISBN13:9780674047082

Release Date:April 2010

Publisher:Harvard University Press

Length:432 Pages

Weight:1.05 lbs.

Dimensions:1.2" x 5.1" x 7.9"

Related Subjects

Accounting Accounting & Finance Advertising Asia Business Business & Finance Business & Investing China Democracy Economics

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Brand New China: Advertising, Media, and Commercial Culture

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