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Paperback Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Book
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ISBN: 1637421559

ISBN13: 9781637421550

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

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Format: Paperback

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Book Overview

You don't have a brand-whether it's for a company or a product-until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

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Business Business & Investing Economics

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