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Hardcover Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience Book
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ISBN: 076247582X

ISBN13: 9780762475827

Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

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Format: Hardcover

Condition: Very Good

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Book Overview

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.

Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising...

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