Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Antony Young

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Book Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0230104746

ISBN13:9780230104747

Release Date:December 2010

Publisher:Palgrave MacMillan

Length:256 Pages

Weight:0.95 lbs.

Dimensions:0.9" x 6.4" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Management & Leadership

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Brand Media Strategy: Integrated Communications Planning in the Digital Era

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