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      Computers & Technology Books > E-Commerce Books
      Hardcover Brand Media Strategy: Integrated Communications Planning in the Digital Era Book
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      ISBN: 0230104746

      ISBN13: 9780230104747

      Brand Media Strategy: Integrated Communications Planning in the Digital Era

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      Format: Hardcover

      Condition: Very Good

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      Book Overview

      Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. This description may be from another edition of this product.

      Related Subjects

      Accounting Accounting & Finance Advertising Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Management & Leadership

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