Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Antony Young

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Book Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1137279567

ISBN13:9781137279569

Release Date:January 2014

Publisher:Palgrave MacMillan

Length:246 Pages

Weight:0.97 lbs.

Dimensions:1.1" x 6.0" x 9.3"

Related Subjects

Business Business & Investing Economics

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Brand Media Strategy: Integrated Communications Planning in the Digital Era

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