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Paperback Brand Manners: How to Create the Self-Confident Organisation to Live the Brand Book
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ISBN: 0470856106

ISBN13: 9780470856109

Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

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Gleichgültig, wie gut eine Marke am Markt positioniert ist - ein einziger negativer Kontakt zwischen Kunde und Mitarbeiter reicht schon aus, um den guten Ruf zu ruinieren. Um diese Situation zu vermeiden, müssen Unternehmen sicherstellen, da das gesamte Unternehmen, insbesondere die Mitarbeiter mit Kundenkontakt, die "Marke leben". Denn wenn Mitarbeiter nicht in der Lage sind, das Wesen der Marke durch ihr Handeln zu repräsentieren, können Sie den...

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Format: Paperback

Condition: New

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