Brand Management in Emerging Markets: Theories and Practices
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Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and...
Format:Hardcover
Language:English
ISBN:1466662425
ISBN13:9781466662421
Release Date:June 2014
Publisher:Business Science Reference
Length:337 Pages
Weight:2.44 lbs.
Dimensions:0.8" x 8.5" x 11.0"
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