From a bestselling author and real estate icon, a guide to building your authentic brand from the ground up.
Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. In Brand It Like Serhant, Ryan Serhant, founder...
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