Brand Hollywood: Selling Entertainment in a Global Media Age

by Paul Grainge

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Book Overview

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment...

Format:Paperback

Language:English

ISBN:0415354056

ISBN13:9780415354059

Release Date:October 2007

Publisher:Routledge

Length:224 Pages

Weight:0.75 lbs.

Dimensions:0.4" x 6.4" x 9.1"

Related Subjects

Arts, Music & Photography Business Business & Investing Communication & Media Studies Economics Media & Communications Performing Arts

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Brand Hollywood: Selling Entertainment in a Global Media Age

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