Brand Fusion: Purpose-Driven Brand Strategy

by Tom Williams and Terry Smith

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Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of...

Format:Paperback

Language:English

ISBN:3110718340

ISBN13:9783110718348

Release Date:July 2022

Publisher:de Gruyter

Length:620 Pages

Weight:2.15 lbs.

Dimensions:1.3" x 6.7" x 9.6"

Grade Range:Postsecondary

Related Subjects

Business Business & Investing Economics

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Brand Fusion: Purpose-Driven Brand Strategy

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