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Paperback Brand Fusion: Purpose-Driven Brand Strategy Book
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ISBN: 3110718340

ISBN13: 9783110718348

Brand Fusion: Purpose-Driven Brand Strategy

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Format: Paperback

Condition: New

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Book Overview

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose,...

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Business Business & Investing Economics

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