Brand-Driven Innovation: Strategies for Development and Design

(Part of the Required Reading Range Series)

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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:294041128X

ISBN13:9782940411283

Release Date:November 2010

Publisher:AVA Publishing

Length:208 Pages

Weight:2.25 lbs.

Dimensions:0.9" x 8.5" x 11.7"

Related Subjects

Business Business & Investing Economics

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Brand-Driven Innovation: Strategies for Development and Design

(Part of the Required Reading Range Series)

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