Brand Building On the Internet

By Martin Lindstrom, Tim Frank Anderson, Tim Frank Andersen

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Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0749433132

ISBN13:9780749433130

Release Date:June 2000

Publisher:Kogan Page

Length:320 Pages

Weight:0.40 lbs.

Dimensions:1.0" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Brand Building On the Internet

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