Brand Breakout: How Emerging Market Brands Will Go Global

by Nirmalya Kumar, Jan-Benedict E.M Steenkamp, Jan-Benedict E M Steenkamp

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Format:Hardcover

Language:English

ISBN:1137276614

ISBN13:9781137276612

Release Date:June 2013

Publisher:Palgrave MacMillan

Length:256 Pages

Weight:1.05 lbs.

Dimensions:1.0" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Economics

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Brand Breakout: How Emerging Market Brands Will Go Global

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