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Hardcover Brand Atlas: Branding Intelligence Made Visible Book
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ISBN: 0470433426

ISBN13: 9780470433423

Brand Atlas: Branding Intelligence Made Visible

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Format: Hardcover

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Book Overview

Brands have become the global currency of success.

Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.

Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional...

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Business Business & Investing Economics

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