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Paperback Brand Aesthetics Book
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ISBN: 1349340553

ISBN13: 9781349340552

Brand Aesthetics

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Format: Paperback

Condition: New

$119.76
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Book Overview

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Related Subjects

Business Business & Investing Economics

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