Brand Advertising: How to Create Work that Connects with Customers Every Time
No Customer Reviews
To be effective, marketing communications must do more than simply get attention. It must create a bond between the customer and the product. The goal is to create, as Martin Agency founder David Martin used to say, "An expectation of performance," a phrase he used often to sum up his definition of a brand. This book condenses what two advertising professionals have learned over the past 30+ years about creating what has been dubbed "Brand Advertising."...
Format:Paperback
Language:English
ISBN:1537048627
ISBN13:9781537048628
Release Date:August 2016
Publisher:Createspace Independent Publishing Platform
Length:140 Pages
Weight:0.43 lbs.
Dimensions:0.3" x 6.0" x 9.0"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
