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Paperback Brand Activism: From Purpose to Action Book
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ISBN: 1734244119

ISBN13: 9781734244113

Brand Activism: From Purpose to Action

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"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework...

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Format: Paperback

Condition: New

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