Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Book Overview
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.
Format:Hardcover
Language:English
ISBN:0470614188
ISBN13:9780470614181
Release Date:August 2010
Publisher:Wiley
Length:224 Pages
Weight:0.83 lbs.
Dimensions:0.8" x 5.8" x 8.6"
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