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Paperback Born Global Firms: A New International Enterprise Book
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ISBN: 1606490125

ISBN13: 9781606490129

Born Global Firms: A New International Enterprise

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship...

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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