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Hardcover Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life Book
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ISBN: 1440857229

ISBN13: 9781440857225

Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

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Capitalizing on what is arguably the most important social phenomenon of our time and place--the aging of America--this book shows organizations how to market specifically to baby boomers in their third act of life.

The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau,...

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Format: Hardcover

Condition: New

$65.02
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