Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

by Lawrence R. Samuel

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Capitalizing on what is arguably the most important social phenomenon of our time and place--the aging of America--this book shows organizations how to market specifically to baby boomers in their third act of life.

The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau,...

Format:Hardcover

Language:English

ISBN:1440857229

ISBN13:9781440857225

Release Date:July 2017

Publisher:Praeger

Length:208 Pages

Weight:1.22 lbs.

Dimensions:0.9" x 6.0" x 9.3"

Age Range:7 to 17 years

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life

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